Tools for Building a Thriving Yoga or Holistic Practice

 

Newsletters

Holiday Bliss Loyal Students
Balancing the Equation Follow the Call
Call A Pig A Pig What Story Do You Want to Live?
Ideas to Sweeten Your Professional Practice Fear and Gratitude
Transition Time Answers to Questions
Make it Tangible Marketing as Listening
Mindful Marketing - No Substitute Soak Those Mailboxes
Talking Turkey The Weight of Responsibility
Create More Time in the Day Time Efficient Marketing

 

MC logo
Mindful Marketing  
May 2007
Jon with Pearl
 

My eight year old son Jonathan is my little guru, asking zen-koan-type questions all the time. "Mom," he said one morning, "you know how people get mad if you call them a pig?" I agreed it would make people upset and that it was not nice. "Well, what happens when you call a pig a pig?"

 

Of course when you call a pig a pig, there's no emotional reaction. You are just speaking the truth.

 

If you can recognize and accept the simple truth of a thing, it dissolves defensiveness. There's nothing to get upset about.

 

It helps to look objectively at your wellness business and call a pig a pig. For example, during the summer, attendance in my evening yoga classes goes down. That's calling a pig a pig. I can see that trend year after year in my business (this trend may be different for you, especially if you live in a vacation spot).

 

What I decided to do with this truth is to drop one of my evening classes and try a new thing: morning yoga outside in my yard. I'm not sure how it will go, so I'm offering some free classes to test drive the idea.

 

What is the trend for your summer work? Can you use increased tourism to build new seasonal business? Does attendance diminish, offering you more time for continuing education or family? Is there a way you can leverage the longer days and nice weather--like doing yoga on the beach, or even your backyard?

 

Look at the truth of your summer season, call a pig a pig, and plan accordingly!

Final notice on free teleclass about wellness trends
 Leslie's picture

Along with seasonal trends, there are also larger wellness trends that directly or indirectly impact your work.

 

If you haven't done so yet, you still have time to register for the free conference call next week about these larger wellness trends. I'll be interviewing industry expert Leslie Nolen, discussing how people define health, what they are looking for in a wellness class like yoga, and how we can best connect with the consumer to introduce our work.

 

If you want to attend, but can't make the scheduled time (June 6th at 11:00 am est), you can still register for the class and we'll send you the link to a free audio file of the recorded session. The recording will be available at no charge for the week following the class.

 
 
lotusMay each truth you acknowledge bring peace, settling the impossible war of wishing life was different than it is.  
 
In yoga,
 

Megan McDonough

 

 

McDonough logo

PHONE: 413-477-0932
EMAIL: megan@mindfulmarketing.net

 


Get FREE mindful marketing tips.

Your Email:





My YogaHub