Newsletters

Holiday Bliss	Loyal Students
Balancing the Equation	Follow the Call
Call A Pig A Pig	What Story Do You Want to Live?
Ideas to Sweeten Your Professional Practice	Fear and Gratitude
Transition Time	Answers to Questions
Make it Tangible	Marketing as Listening
Mindful Marketing - No Substitute	Soak Those Mailboxes
Talking Turkey	The Weight of Responsibility
Create More Time in the Day	Time Efficient Marketing
Journey With Michael Lee; From Vietnam to Virabhadrasana
Serendipi-tea; Karma Ka-Ching; Meet Alicia; The Biofeedback Connection

 

Mindful Marketing   March 2007   This is my daughter Emily and our two dogs Belle and Pearl as we make maple syrup on our farm. When sap comes out of the sugar maple tree, it's mostly water. We boil off what's not needed to concentrate the sweetness into maple syrup.   That's the same process you can use to build right livelihood. Look at what you are creating, concentrate what is sweet for serving the highest good, and let the rest evaporate.   In this issue, read different ideas to sweeten your professional practice. Increase your private clients using Craigs List   Sara and Harlan from Build Your Yoga Business recommend craigslist as a way to build your practice with zero cost. Craigs list is a free directory that many people use to find products and services.   To learn more, watch the video on the homepage at the bottom of the screen. They also have suggestions in the discussion forum. Think broadly Use technology for outreach   There are more ways to spread your work than the traditional student-teacher relationship.   Two examples come to mind. The first is Yoga Spirit, which offers teleclasses and radio on everything yoga. The other is E-Mindful, which offers live online classes via video conferencing.   The right perspective ROI versus cost Who's better off, the yoga teacher who pays $1,000 a month in rent or the one who pays $150? You can only evaluate the question in terms of the bottom line, or the return on your investment.   Rather than simply focusing on cost, remember to finish the equation by comparing costs to revenue to determine your bottom line.  The personal touch Ongoing communications Consider writing a short note to students for special occasions like a first class, a return to class after an absence, or to simply say thank-you.   Group communication like emails are great. Never underestimate, though, the power of your personal connection. Here's an example of my cards.    May each season bring its own harvest to you and your work in perfect time.   In yoga,   Megan McDonough