Marketing as Listening
What do you hear?
Edi Pasalis, creator of I Do Yoga, lets deep listening guide
her marketing decisions. The result is an organically
grown business, led by a woman truly in tune with
her clients.
"Rather than trying to get as many customers as I
can, I listen for what is called to be done," she says.
One of those things calling to be done as she started
out was an Internet presence. She
created a web site and a regular e-mail newsletter
distributed every six weeks or so. Another thing
calling to be done was a monthly
workshop.
Marketing as listening is an exercise in respecting
your own process, Edi says. "If I don't respect my
path, it would explode or collapse. When I'm not in
the space of listening, I feel I'm acting out of a place
of fear or non-abundance. Listening is a more
positive and trusting way to walk in the world."
How do you walk in the world? Do you skip, saunter,
tiptoe? Try matching your marketing approach to
your life approach, and listen for what your business
calls for.
It just might result in better service to your clients.
For information on Edi's I Do Yoga, click here. 
Veterans Listen
