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Mindful Marketing  
August 2007

Have you ever noticed what happens when the electricity goes out? You enter a room and flick a switch, expecting the lights to come on. Again and again and again you forget the electricity is out. Out of habit you flick the switch because you want light. You don't berate yourself or say, "I'm doing something wrong!! Why won't the lights come on? I'm no good at this. Too many people are using electricity and there is not enough for me." You are clear that until electricity is restored, those lights aren't cooperating with your wishes.


You can convert to solar power or wind power. You can light candles or live in the dark. But beating your head against the wall or burying your head into the sand repeating the mantra "I need the lights, I need the lights, I need the lights" won't get you light.
 
It's the same with your mind/body business. If the basic financial equation does not compute (you're losing money every month) or if the energy expended does not match the desired life-balance (wishing you could spend time doing something else), then something's gotta be re-worked. The equation needs to be balanced...
 
Read the full article
See the big picture
 Yoga's Evolution

Sometimes it's hard to see the forest through the trees when we are working in our business. The daily details constrict vision.

 
See your yoga business in a broader perspective by reading a special report I wrote called Yoga's Evolution in America's Wellness Revolution.
 
Hot off the press, this report gives the details about how people decide to try yoga (or not) and what you can do to help move that decision along.
 
Learn about yoga's fascinating introduction to Americans, why the practice has grown, and what the future holds for the modality we love.
 
 
lotusMay each moment expand into infinity.  
 
In yoga,
 

Megan McDonough

 

 

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PHONE: 413-477-0932
EMAIL: megan@mindfulmarketing.net

 


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