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Mindful Marketing  
April 2007
 

osiriusTax season was the pits this year. My accountant tried to put a positive spin on that fact I had to write a sizeable check, "Look, Megan, you made more, so you owe more". Yeah, like that makes me feel better.

 

I reviewed my plans in light of the unexpected expense, deciding what could be cut, modified or moved forward. There was the story that I didn't have the money, or the opposite story that the spending was worthwhile since it would bring in a larger return. The spending story could be told from either perspective, I complained to my husband Joe. What is the truth?

 

His answer, "What story do you want to live?"

 

That's the heart of it, isn't it? It's so easy to shut down when we think that we don't have enough of something. That story makes us pull in and hunker down, preparing for a storm. The other story is one of moving forward, of reaching out and up for possibilities.

 

Is either story the truth?

 

Nope, I don't think so. The story is just a story. One might feel better than another, but they are still just stories we tell ourselves as we make up reality. But what the heck, if you are going to create a story, it might as well be a good one!

 

I notice that I have all I need right now. I'm writing this on my deck and the weather is gorgeous--sunshine and 80's with the birds flickering around the feeder, the horses snorting (that's Osirius in the picture) and my black and yellow labs stretched out in a lazy mid-afternoon nap.

 

Sure, we can tell ourselves a story of abundance or poverty. Or we can just live the truth of reality right now. Then the story writes itself. 

2007 Wellness Trends: Good News for the Yoga Entrepreneur
 Leslie's picture

There is a larger story you are a part of--the story of overall wellness trends. And what is going on in the larger story affects you. Are you aware and alert to what is happening in the bigger scene of wellness, and how yoga plays into the trends?

 

I was lucky enough to be part of a wellness conference call with Leslie Nolen, president of The Radial Group. In it she outlined the major trends of the wellness industry and how those trends, once understood, could help drive your business.

 

I asked Leslie if I could interview her to specifically draw out what those trends mean for you in I in the yoga world. She graciously agreed, and you're invited to join in the discussion during a free conference call. Along with wellness trends from Leslie, there will be time for questions and discussion.

 

Join me as we explore the bigger story playing out in the wellness world (like how on earth yoga can be used to sell Vodka! Yuck!)

 
 
lotusMay each story you live bring you closer to the one truth that is beyond stories. 
 
In yoga,
 

Megan McDonough
 

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PHONE: 413-477-0932
EMAIL: megan@mindfulmarketing.net

 


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